Accenture Partnership Project

As part of a sustainable mobility initiative during my exchange at BESIGN, I collaborated with a multidisciplinary team to design a concept that reconnects urban communities. I conducted user research, built personas, and led prototyping efforts aligned with SDGs. The concept was well received by stakeholders for its inclusivity, feasibility, and innovative potential.

This Project is under an NDA

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Link to Project

Project Goal

The objective of this project was to design an innovative, high-quality mobility experience within the city that could reinforce human links and reconnect different communities. This project was done as a part of the partnership initiative during my student exchange semester at BESIGN, The Sustainable Design School.

Summary of My Work

Extensive research of needs and challenges related to urban mobility-including interviews and secondary research- formed the base for the foundation of this project. I actively brainstormed to contribute to innovative solution shaping, building and iteratively working on prototypes until their presentations with stakeholders. My other responsibilities included crafting highly detailed personas representative of users and their needs and creating storyboards that best visually explained the mobility experience proposed.

Tools and Skills used

Tools: Fusion 360, Blender, Figma, Adobe Illustrator, Photoshop and Adobe InDesign.
Skills: Collaboration, aligning designs with SDGs, user research, double diamond design methodology, persona creation, and
storytelling.

Adobe Illustrator

Fusion

Blender

Sketching

3D Modelling

Prototyping

Key Learnings

This project taught me how important it is to understand the needs of the users by doing research: how to have empathy for and find real problems to solve by conducting interviews and studying existing solutions. Working in a team with people from different backgrounds helped me understand how to collaborate and combine ideas. It showed me the way to connect design ideas to bigger goals-such things as sustainability through SDGs-and it provided hands-on training in Blender and Fusion 360 to visually put together an idea. It helped me grow not just as a designer but as a problem solver.

Results

From the final 10 concepts shortlisted, the Havells CXD team selected 2 products to explore further and deliver. The project was based on the kitchen fan being able to adapt to different heights, cater to different climates and provide a cooling effect to the user. During the exhibition, upon being able to interact with my target audience, I received positive feedback on the fans feature of being adaptable, inclusive and cooling.